What Is Sneak Energy?
Sneak Energy is a Manchester-based energy drink company known for clean powdered formulas built for gamers, creators, and high-focus work. With zero sugar, bold flavor drops, and a strong community-led brand presence, Sneak has carved out a standout position in the market.
Core Brand Strengths
- Zero Sugar: Energy and focus support without the usual sugar crash.
- Distinctive Flavor Strategy: Regular classics plus high-interest limited drops.
- Lower Waste Model: Powder-first format versus traditional canned alternatives.
- Community-Led Growth: Events, collaborations, and direct audience engagement.
My Role and Impact
My collaboration with Sneak centered on creator-led marketing, live event representation, and campaign execution. The work was highly hands-on: creating performance-driven content, engaging directly with communities, and helping convert campaign momentum into measurable commercial results.
Commercial Performance
Through direct campaign work and personal online marketing activity, I helped drive 3,500+ sales. This came from consistent content output, audience-first messaging, and ongoing optimization across promotion cycles.
Event and Community Activation
24-Hour Movember Stream
A 24-hour livestream where I was contracted to provide entertainment to Sneak's fanbase through competitions, giveaways, and online gaming sessions. I also interviewed key stakeholders including tub designers, logistics planners and the CEO. During this period, we raised over £3,000 through Sneak, and my personal fundraiser contributed an additional £525 towards men's mental health and suicide prevention.
Insomnia (Birmingham)
Supported on-site brand presence and direct audience engagement.
Soho Valentine's Pop-Up (February 2023)
Hired for a full weekend activation in Soho, London, where Sneak Energy launched a provocative Valentine's Day campaign designed to break through traditional seasonal marketing. The brand transformed a pop-up space into a retro gaming-themed adult shop, complete with Sneak-branded novelty items styled after classic gaming consoles and peripherals.
My role combined public-facing marketing and community engagement: greeting visitors at the door, driving foot traffic through local promotion across Soho, and facilitating product trials. The event also provided direct networking opportunities with Sneak's fanbase as well as my own group of "followers" & friends and strengthened brand-to-creator relationships in a high-energy, unconventional setting.
MCM Comic Con (London)
Brought on to handle full social media coverage for Sneak Energy at one of the UK's largest pop culture events. While the team managed their booth presence, I was entrusted with the brand's Instagram account—reaching over 200,000+ followers—along with a company phone and creative control for the weekend.
Operating with my own equipment (tripods, cameras, microphones), I maintained a consistent stream of story posts, coordinated content around the Sneak mascot, supported booth operations when needed, and engaged directly with fans through real-time social updates. The work required balancing high-output content creation with on-ground event logistics and audience interaction across a high-footfall environment.
Creative Campaign Delivery
I helped shape and deliver campaigns that matched Sneak's energetic and playful tone while staying outcome-focused. From witty social drops to real-world event execution, the goal was always the same: increase reach, strengthen community response, and drive measurable conversion.
Visit sneakenergy.com for the latest brand and product updates.
